The Genesis eNews Extended WordPress plugin allows you to easily add an email opt-in widget to one of your blog’s widget areas. I like to use it because it’s styled for the theme that you’re using and often looks/works better than trying to create your own web form in either MailChimp or Aweber.
Here’s how to set it up …
Step #1: Create a new sign up form in Aweber.
You don’t need to worry about designing or styling the form since the Genesis eNews widget will already have it’s own styling when you set it up. In this case, I removed the “Name” field since I just want to collect an email address.
Hit “Save Your Form” and go to the next step to configure your “Basic Settings.” Here, I like to do a couple of things:
- I create a unique form for each area of my site where I want to add an email opt-in. This way, when I log into Aweber I can look at all of my web forms and see how often each web form has been displayed and how many submissions have taken place. Then, I can see my conversion rate. (The forms on my “About” page and on my primary sidebar generally convert better than the forms after my posts or on the footer of my site).
- I like to create a custom “Thank You Page” url. Here, I essentially tell readers what to do and what to expect next. It’s better than using the generic Aweber “Thank You” page.
Here’s what my “Thank You” page currently looks like. Feel free to swipe the copy for your own page.
Step #2: Let’s go to the “Publish” page and grab the HTML code we need to setup your new web form.
You want to click on the section that says “I Will Install My Form.” Then, click on the “Raw HTML Version.”
We don’t need all of the HTML code in that field. We just need a specific section of it. We need to copy the lines that read: <input type=”hidden”.
Once you have that we can setup the Genesis eNews widget.
1. Log into your WordPress dashboard >
2. Click on Widgets >
3. Click and drag the Genesis – eNews Extended widget onto your primary sidebar (or whatever widget area you’d like to add your new form to)
Give your form a Title, add any text before and after the form if you’d like. Then, here are the parts you want to configure…
Form Action: Here, simply add the following – http://www.aweber.com/scripts/addlead.pl
E-mail Field: simply type – email
Hidden Fields: Paste the HTML that we copied from the step above.
Click the box that reads “Open confirmation page in same window” and viola, you’re all set!
*Note: If you’re using MailChimp, Genesis Goodies has a great tutorial on how to setup the Genesis eNews widget.